Laying on the Tuscan hills and divided into rigorous and elegant volumes that interpret its shape, La Manufacture is the new leather goods production site of Celine, the french fashion luxury brand part of LVMH Group.
The project’s shape interprets the orographic conformation on which it lays. The main body is arranged in a south-east direction, but then it rotates by a ninety degrees angle going in a south-west direction, where it makes the most of the relationship with the countryside fields, both in terms of view and use of natural light. The entire volume, made of concrete, steel, glass and alveolar polycarbonate, appears as levitating from the ground, housing below a parking area of 4000 square meters. Located above this level are the warehouse (1000 square meters) and the production area (3000 square meters) in which about 250 artisans can enjoy the most beautiful view. A raised rear area is dedicated to the offices, services and management, using 1,200 square meters spread over three floors, directly connected to the production spaces.
The new building establishes a direct relationship with the tuscan countryside: its double facade’s glass-block walls, constantly adjusting its color according to sunlight and the changing colors of each season, allow the artisans to work enjoing the view of the landscape through a vibrant kaleidoscope of reflections.
A search for quality, beauty and well-being, a renewed dialogue with the territory and the environment, presents as a new occasion for architectural experimentation, confirming the existence of a privileged connection between this Italian region and luxury brands.
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